Greenpop is a Cape Town-based social enterprise. They plant trees, spread environmental awareness, and activate people through reforestation projects, workshops, and green festivals. In 2012 Greenpop launched Greenpop Zambia, an environmental and eco-awareness project which began with a 3-week tree planting event and was followed by an ongoing campaign to spread awareness about deforestation, climate change, tree planting, environmental sustainability and alternative energy sources.

The Greenpop Zambia Festival of Action now happens annually in Livingstone to boost the ongoing project and plant trees in schools, on subsistence farms and in reforestation sites. We host sustainability workshops on a variety of environmental topics for school children, subsistence farmers and event participants. Greenpop Zambia is a holistic project based on getting people active about a sustainable future, planting trees and sharing knowledge.